Terms of Service.

01

Who we are

farab is a Meta advertising and patient follow-up agency based in Doha, Qatar. Contact: [email protected]

02

What we provide

• Meta advertising strategy, creative, build and management.
• Follow-up systems: instant reply, nurture sequences, reminders, no-show recovery and reactivation of dormant inquiries.
• An AI voice and chat agent that answers, qualifies and books.
• Landing pages, calendars and reporting built for booked consultations.
• A free Leak Report, described in section 03.

We do not provide clinical, legal, tax, accounting or regulatory advice, and nothing we produce should be relied on as any of those.

03

The free Leak Report

The Leak Report is free and carries no obligation. We review your ad account, follow-up, landing pages, dormant database and competitors’ live ads, and give you written findings.

It is yours to keep and act on however you like, including by having someone else implement it. It is an opinion based on what we can see at the time, not a guarantee, and any decision you take from it is your own.

04

Plans, build fee and payment

• Build fee. A one-time fee, due at kickoff, covering the full build. It is the only amount payable before the system is live.
• Monthly fee. Set out in your order. Billed monthly in advance from the trigger date in section 05.
• Founding rate. Where offered, held for twelve months from your start date regardless of later price changes, and survives a pause.
• Taxes. Fees are exclusive of any tax, duty or withholding, which is yours to pay.
• Late payment. If an invoice is more than 10 days late we may pause work after written notice. We will not delete anything during a pause.

05

“No booking, no fee”, defined

Your monthly fee does not begin until the system books your first consultation. Precisely:

• A booked consultation means a named prospective patient placed into your calendar, by the system we built, for a consultation appointment.
• Your first monthly invoice is dated the day that happens, and is prorated to your billing cycle.
• It applies once, at the start of your first engagement. It does not repeat monthly and it is not a performance guarantee.
• It is conditional on you giving us the access, assets, approvals and calendar availability we ask for, within the timeframes agreed. If work stalls on your side for more than 14 days, billing may begin on written notice.

06

The 14-day build commitment

We will have your system built, tested and live within 14 days of kickoff. Kickoff means the day we have received your build fee and the access listed in your onboarding checklist, whichever is later.

If we miss that deadline for a reason within our control, we keep working at no additional build charge until your system is built, tested and live. Delay caused by waiting on your access, approvals, or a third-party platform review does not count against the 14 days.

07

Advertising spend

Advertising spend is billed to you directly by the platform, on your own payment method, inside your own ad account. It never passes through us and is never part of our fee. You set the budget and can change or stop it at any time.

08

Your responsibilities, and the consent warranty

You agree to:

• Give us accurate information and timely access to the accounts, assets and approvals we need.
• Keep ownership of your ad account, patient data and business assets.
• Ensure your offers, pricing, claims and clinical statements are lawful, accurate and compliant in every place you advertise.
• Hold and maintain every license, registration and insurance your practice requires.
• Review and approve creative, copy and sequences before they go live. Approved material is your material.

09

Patient data and HIPAA

Where we handle protected health information on your behalf and you are a covered entity, we act as your business associate. We will sign a Business Associate Agreement before we access any patient record, and it governs that information ahead of these Terms.

We act only on your documented instructions. We do not use your patient information for our own purposes, do not combine it with any other practice’s, and do not upload it to advertising platforms unless you instruct us in writing and platform rules permit.

10

Accounts, ownership and what you keep

• Your Business Manager and ad account are opened in your name. We are added as a partner and can be removed by you at any moment.
• Your patient and contact data is yours, exportable in full at any time.
• Creative, copy, landing pages and sequences built for you become yours once paid for.
• Our underlying tools, templates, frameworks and know-how remain ours. The follow-up platform runs on our license, so what transfers on exit is your data and assets, not the platform itself.
• This website, its content, branding and design belong to farab and may not be copied or reused.

11

No guarantee of results

Marketing results depend on your offer, pricing, market, competition, budget, capacity, treatment coordinator, financing options and how fast your team responds. Most of that sits outside our control.

Any figures, ranges, examples or benchmarks we show, on this site, in a Leak Report, or on a call, are illustrative industry context, not a forecast of your results and not a promise. We do not guarantee any number of inquiries, consultations, cases or any return on spend.

12

Third-party platforms and policy risk

Our work depends on platforms we do not control, including Meta, Google, your practice software and our CRM. They change rules, pricing and features, and they can restrict or reject accounts and ads.

We write to the applicable advertising policies and configure tracking to keep health information out of platform systems. We cannot promise a platform will never restrict or reject an account, ad or asset, and we are not liable for outages, policy changes or platform decisions. If a restriction happens we will work with you to resolve it at no extra fee.

13

Confidentiality

Each of us may see the other’s non-public information. Both of us will keep it confidential, use it only for the engagement, and protect it as carefully as our own. This survives termination by three years, and indefinitely for patient information.

We may name you as a client and describe results in general terms only with your written permission.

14

Term, cancellation and offboarding

• Engagements are month to month on a 30-day rolling basis. No long-term contract.
• Either of us may cancel with 30 days’ written notice. We finish the notice period properly.
• The build fee is non-refundable once the build has started.
• On termination we hand over every contact, conversation and booking record in a standard exportable format, remove ourselves from your Business Manager, and delete your data from our systems within 30 days.
• We may terminate immediately, without refund, for non-payment after notice, for unlawful or unsafe instructions, or for a material breach of the section 08 consent warranty.

15

Acceptable use

We will not create, run or knowingly assist advertising that is false, misleading, discriminatory, or that breaches platform policy or applicable health advertising rules. If you ask us to, we will decline, explain why, and if you insist, we will end the engagement.

16

Indemnity

You will indemnify farab, and its people, against claims, losses, fines and reasonable legal costs arising from: your offers, pricing or clinical claims; your treatment of patients; a breach of the section 08 consent warranty; your breach of law or platform policy; or content you approved before it ran.

We will indemnify you against claims that material we originated infringes a third party’s intellectual property.

17

Limitation of liability

To the fullest extent the law allows, neither of us is liable for indirect or consequential loss, or for lost profit, revenue, goodwill or data.

Our total liability for all claims arising from the engagement is limited to the fees you paid us in the three months before the event giving rise to the claim. Advertising spend paid to a platform is not a fee paid to us and is excluded.

Nothing here limits liability that cannot lawfully be limited, including for fraud.

18

Governing law and disputes

These Terms are governed by the laws of Qatar. Any dispute will be resolved in the Qatar International Court and Dispute Resolution Center (QICDRC) at the Qatar Financial Center, and both of us submit to its jurisdiction.

Before either of us starts proceedings, we will each nominate a senior person and try in good faith to resolve the matter within 30 days of written notice.

Both of us waive any right to bring or join a class or representative action. Nothing here prevents either of us seeking urgent injunctive relief in any court of competent jurisdiction.

19

Force majeure

Neither of us is liable for failure to perform caused by something outside reasonable control, including outages, platform failures, cyber attack, natural disaster, war, or government action. Obligations resume once the cause has passed.

20

General

• Changes. We may update these Terms. The current version is posted here with its date. Material changes affecting an active engagement take effect only at your next renewal, and we will tell you first.
• Assignment. Neither of us may assign this agreement without the other’s written consent, except to a successor of substantially the whole business.
• Severability. If a clause is unenforceable, the rest stands.
• No waiver. Not enforcing a right once does not waive it.
• Independent contractor. We are your contractor, not your employee, partner or agent, and we may work with other practices, including in your category outside your radius.
• Entire agreement. These Terms, your signed order, the Privacy Policy and any BAA are the whole agreement between us.